How to Use Video Webinars to create Your Business
Did you know webinars could be amazing for your business? The purpose of this article is to teach you specific ways to make your webinar incredible!
First, you can never let any technical problems be in your way. The webinar platform will lead you straight to your primary goal. But you must relax, work through problems that WILL come up, and moving forward. If you start today, webinars can be a huge part of your income.
The focus for this article would be to teach you how to use webinars to market your products. What I will teach you is webinar fundamentals that have led me to bring in thousands of dollars in my business.
This article focus on strategies that actually work for new marketers. By using these strategies could two or three times your webinar income.
For your first part of this article, I will be talking about tactics. These fundamentals are not taught by the most of companies. So you will wish to pay close attention.
Webinars have the highest conversion rates of the medium. You can easily sell 100 to 200 products per webinar when done correctly. If you are selling high ticket items, $1,000 and above, you can easily see the income potential.
So why do webinars work?
Webinars are scheduled events. Scheduled events, or things that are on our calendar, we say is more important. Think of the last wedding you visited and how much effort you put into getting there promptly. We take great want to attend scheduled events.
Webinars acquire more attention. In a world where we are getting hit by a million things at once, webinars allow you to have a captured audience. Webinars put your audience into a ready state where they are open to buying. With the appropriate techniques, your webinar drives the audience into a buying experience. Remember, selling can be a process of crafting an event for your audience. Not spewing facts or pushing, but crafting an event.
Let's take a look at a cocktail party for example. What in the event you serve? Is it formal? Is it casual? This is how I want you to think about your webinars. You craft the variable situation that allows your customers to open up and be ready to buy.
Webinars are effective because you get to teach the viewers everything possible. You can do an hour or hour . 5, but 70 minutes is great for selling.
People will perceive you being an authority if you do webinars which is important. Our society likes authority figures. We feel people on TV and we believe what the authority figure says. Make use of webinar platform to share with people the facts. This will increase your authority and individuals start to trust you.
Once you do webinars individuals will start to assume that you're an authority. This is powerful. Individuals are psychologically influenced to do what authority figures reveal to do. The more webinars you need to do, the more your emails get opened, the harder your social media posts rise above the crowd, and so on.
Ready for your "Ah Ha!" moment?
Everyone loves screen time. Everyone picks up their screens to check out social media while waiting. We glance at a computer screen throughout the day at work. We get back and watch the TV screen. We spend our life going from screen to another.
Webinars satiate our hunger to stare at a screen. And by to be the person who shows up on the watch's screen, you will create profit inside your business. There is a prevalent believed that staring at a screen makes life more interesting. Actually, most people refuse to set aside their screens and that is how you are going to maximize profit.
But, if you do not have a sound business design, you are not going to make money from webinars. Let's quickly tackle this topic next.
Top Income Earner Model
The Top Income Earner Model will not including spamming your business opportunity. What is spam? Spam is posting valueless product images on Facebook, Twitter, or Instagram. It becomes an amateur technique and it's also rampant.
The Top Earner Business Model does work and it includes webinars.
Step 1: Position with a marketing system. Your marketing system must provide your audience a specialist website. Free content to capture leads. And live trainings filled with helpful information to increase value.
Step 2: Generate leads, leads that convert into sales. Webinars allow you to generate leads. It is possible to set up your webinar so that everyone who subscribes gets added to your email list.
Simple tip: Tips to negotiate promoting your webinar. It is possible to jump up and down in promotion and it will be just fine with folks. But, do this along with your products only the ones label you a spammer. What is the difference? Webinars are educational while increasing value in people's life.
Step three: Develop relationships. People are only going to buy from people they know, like and trust. Presenting a webinar that solves problems positions you as the authority. Not just another spammer jumping up and down about a business. Until people seem like they know, like, and trust you they won't buy from you.
Step 4: Monetize.
1. Sell on HOT TOPICS. "How to XYZ" and "How to complete ABC"... focus on your products that sell in the highest commission to suit your needs. Focus on selling items which have a wide appeal.
2. Consider selling 100% profit offers. A number of you are missing this in your business model. If you sell affiliate products and programs and they are not 100% payout offers, you'll are missing out on money. Target the 100% profit items you could include to offset this loss.
3. Sponsor people in your opportunity. When you carry out the first 2 steps right, you will get people asking you "so how do I join your team?"
The second way to sponsor is to do a consultation, you can offer this like a bonus: "When you buy this system I will give you a 15 minute consultation". Utilize this time to diagnose what they really want and offer the solution.
The webinar model isn't about chasing people. All is here attraction.
Your webinar must incorporate a unique selling proposition.
Why? Your prospect has many events. Team events, conferences, super Saturdays, kid activities, three-way calls, Netflix waiting on DVR... You can easily become overwhelmed! Here is the state of the industry. You must stand out among the clutter.
If you get out there and perform a webinar that seems like everyone else, and you will lose people. Everyone in the industry thinks they should get all enthusiastic about the exact same topics. If you host webinars on a single topics that most people are doing, you will get overlooked. OK, so then what exactly are you supposed to do?
Position yourself with a unique selling proposition. And be sure you include a hook. An original selling proposition is definitely an offer. A unique offer! Some benefit, or a promise to deliver an improvement. Be different than what other people are offering. "How to make 10k in 6 months" or "How to earn money online" are pretty blah nowadays. People are not going to get excited. Come up with something unique you've not seen yet. Position your offer so it inspires people to act.
Here are 2 bad examples: "Get more Facebook fans." "How to generate money by being a work from home mom".
Frame your title so that it is interesting. People should believe every aspect of your webinar funnel differs from what they have seen. Picture the most unreceptive person on the planet to make them your target.
Focus on a basic idea (like the bad examples above) and expand onto it. Now include different angles, hooks, and also the pain points your audience is coping with. You have to understand what keeps them awake at night. Focus on re-wording your hook until it is unique and something nobody else is offering.
Use triggers. The following triggers work well in webinars.
Social Proof (showcase results)
Reciprocity (You give someone something and so they give something to you). "I am taking time out of my busy day to train you and I ask which you stay throughout and present me 100% of your time".
Scarcity (scarce items are more valuable).
Urgency (items expire at a certain time).
Business opportunity (I just have 3 spots available).
Be likeable (do not be rude, don't make false claims) Be YOU!
Capture leads along with your webinar: All your registrants will need to go to into your email list.
You want those contributes to get added to your list. This really is critical. It allows you to build your list which can be your asset.
Send a message to the Webinar RSVP's
(Send Day's the Webinar)
Title: Emergency message about tonight's webinar!
You have registered for my webinar tonight (then make the title).
We are currently overbooked as well as the space only seats (amount of registrants). Word is spreading about tonight's webinar people these days are trying to pile in.
A few of you might miss out. So, arrive here early and stay for your time because if you leave your spot will be given to the next person waiting.
(And give them social proof how many people have registered).
This is exactly what I am going to teach you to accomplish: (a few bullet points).
Which is why I am so diverse from what everyone else is trying to do!
Look forward to seeing you tonight on the webinar!
Inject personality and fervour.
Doing webinars is straightforward. This is the absolute easiest thing in the world to do. Spend playtime with it, be passionate about your company and your home business opportunity. Be OK with mistakes!
Making mistakes at your 9-5 job will hurt you. You may be penalized for poor job performance everyone is afraid to create mistakes. Mistakes certainly are a big deal in the 9-5 job world.
But creating a mistake on marketing isn't any big deal! You have to start out somewhere. Going from bad webinar's to great webinars is easy. If you are giving it your all and trying... I guarantee that by webinar #10 you will be great.
You might be 8 webinars away from making $1,000 on the webinar. 1 webinar a week, only 2 months away. When you are aware how to make $1,000 per webinar you are aware how to make $3,000 per webinar you merely scale it up!
Marketing is about trying it out. You test stuff and you try it out and then you progress.